Pipikat Italia is a brand that sells ecological and recyclable cardboard litter boxes for cats. The company contacted us for a graphic and content restyling of its old e-commerce to obtain a clearer and more explanatory online store, showing more the characteristics and peculiarities of their products for cats.
The first step consisted in establishing with the customer the basic idea of the site, its objectives and the target audience. In particular, the website had to follow the aesthetics of the brand but at the same time be intuitive to show all the services offered by the brand in a clear and simple way.
With Adobe XD, the interface design of the site has been studied in detail, allowing us to constantly align ourselves with the customer on the progress of the work. Particular attention was given to the User Experience and the User Interface, using a mobile first approach that would allow an excellent browsing experience to be offered on all devices, especially in the section of services offered by Pipikat.
The final result is a WordPress-based site with a clean and tidy design that best reflects the brand through the use of graphics, photos and icons.
INTUITIVE FUNNEL MARKETING
For a new visitor we have designed the “Discover Pipikat” page where the products are visually compared with a table, giving an initial help in choosing the product that best suits your needs. By browsing the other pages, however, the user can perceive increasingly complete and detailed information on Pipikat products.
The conversion ends in the product page which has been designed to list all the characteristics of the item and which helps the buyer to choose the most suitable supply for him, choosing between a single or periodic purchase (on a weekly or monthly basis).