SEO OPTIMIZATION & POSITIONING
ARE YOU IN THE SHADOW OF THE WEB?
You have a website but you don't appear among the first results in web searches. Why?
It would be a waste of resources to make the entire website all over again: instead, it would be enough to directly work on the optimization of the pages that compose it to achieve more tangible results in terms of positioning. It would be enough to do SEO and SEM.
SEO
Search Engine Optimization
When we say that we deal with SEO we mean that we know how to improve the positioning of pages of a website on organic results (also called “natural” search results, unlike paid search engine results) displayed by search engines. This is possible after a careful analysis of keywords considered to be more strategic, which allows defining an optimization guideline suitable for your business.
SEM
Search Engine Marketing
If you request an SEM service, not only we will take care of implementing web marketing strategies aimed at increasing the ease of how users can find your website on search engines, we will also keep track, through innovative web analysis tools, of all actions and their feedbacks.
THE SEO INTERVENTIONS
The professional who deals with Search Engine Optimization (SEO consultant) concentrates his work on positioning factors on the site, that is to say, elements that are internal to the site, which are a vital part of his structure, from the optimization of the individual pages to the elements that compose it.
SEO FOR MULTIMEDIA FILES
It may seem obvious, Google thoroughly checks every media file online; that's why we take care to optimize the description of any images, video, and gifs present on the website.
TITLE AND DESCRIPTION CHECK
High-quality textual content is a must; this is why we employ professional copywriters. If there are not enough resources to produce optimal results, we employ AI (artificial intelligence) to auto-generate them.
PERFORMANCE INCREASE
The performance of a website is directly proportional to the speed of change in the web's world; our job is to offer quality hosting and advanced cache services to guarantee a website that is always cutting-edge.
RESTYLING OF INCORRECTLY INDEXED PAGES
We can be loved by Google thanks to proper indexing, even so, we should also please the eye; we design and redefine the site's information architecture to meet the required criteria by search engines.
MOBILE FIRST
We design and develop the site for mobile devices first. By following the "Mobile First" principle we are able to create neat and practical designs. Our websites are all built with responsive design features that provide an optimal viewing experience no matter what type of device you are using to visit the website.
SEO FOR VOICE SEARCH
Nowadays the "voice search" functionality is being widely adopted. Optimization for voice search requires a completely different approach than normal SEO.
THE SEM INTERVENTION
The professional who deals with Search Engine Marketing (known as SEM consultant), focuses on "off-site" positioning factors, that is, external to the website but directly connected to it.
DEFINITION OF OBJECTIVES
It all starts with a chat, and immediately we get to work to understand what must be implemented: we set a goal and together with you we commit ourselves to achieve it.
WEB ANALYSIS
We study the most used keywords based on your business type and proceed with the drafting of the keywords list that is in direct relation with the outcomes to achieve.
LINK POPULARITY INCREASE
We put great care in implementing link building strategies aimed at obtaining relevant links back to your website.
CREATION OF BANNERS FOR DISPLAY CAMPAIGNS
We unleash our creativity and graphical skills to create effective advertising to populate the right web spaces to increase the visibility of your site.
CREATING SEARCH OR DISPLAY CAMPAIGNS
We plan and manage customized Google AdWords campaigns based on your specific needs.
MONITORING OF CONVERSIONS
Everything we do is continuously monitored and evaluated; this allows us to quickly understand whether the strategy we implemented is leading to success.
CLIMB THE LADDER OF THE WEB
If you want to chat to explain to us your needs and to define a marketing plan for your site's indexing, we are available!
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