VIDEO MARKETING
Through the use of images and an emotional story, a video is useful for introducing oneself to customers and generating interest in the brand and its services or products.
Producing videos is in effect an excellent marketing strategy to be used in communication channels such as the website or social networks (such as YouTube or Facebook).
WHY PRODUCE VIDEO CONTENTS?
According to a study conducted by Wyzowl, video is the format that generates the highest return on investment (ROI). The study shows how implementing a video on a landing page increases the conversion rate by 80 percent, which is why videos have generated a real revolution in recent years.
But videos do not only lead to mere sales, a good corporate video can increase brand awareness by becoming a useful tool to help various users better understand your business and the services you offer.
WHAT VIDEOS DO WE MAKE?
Videos also need to be supported by a good marketing strategy, that is why it is necessary to first set the goals that the company wants to achieve and the most suitable platform to achieve them.
Having defined that, it is now time to figure out what type of video is best suited to achieve that goal, there are many types of videos that we can produce such as:
PRODUCT VIDEO
Making a product video is a great way to illustrate the features and peculiarities of your items, showing their qualities and the needs they address. Such footage is perfect when you want to present a new product through channels such as social media or your website.
VIDEO ADVERTISING
These are video ads to be displayed to the end customer with the aim of converting them to purchase a product or service, informing them of the presence of beneficial promotions or to build customer loyalty. This type of video should be supported with a marketing strategy in order to measure the results obtained.
CORPORATE VIDEOS
These types of videos aim to present your brand and its values to the public, generating brand awareness and consideration to the brand itself. We can showcase the location of your business with great aerial footage or important statistics through an animated infographic.
VIDEO FAIRS & EVENTS
Showcasing trade shows and important events with a video helps people get a sense of where your company is and get their audiences more involved in the brand's activities. Producing a video of an event also can bring in all those users who were unable to attend the physical event directly.
DO YOU WANT TO FILM THE BEHIND-THE-SCENES OF YOUR BRAND?
Contact us and tell us about your company, we look forward to meeting you to record fantastic footage of your products and various production departments!
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