Max Sport is a shop with over 30 years of activity and experience that boasts a completely renovated environment thanks to the expansion of the headquarters in Schio in the province of Vicenza. After the experience, more than positive, acquired in the first 6 years of online sales, they decided to create the new e-commerce on the Magento 2 platform.
THE DEVELOPMENT OF ECOMMERCE WITH MAGENTO 2
The project started with the choice of a template, stable and updated with the new versions of Magento 2, on which a customization work was carried out in order to improve usability, paying particular attention to the mobile version and the division of categories of products.
At the same time, the integration of the shop management system with Magento 2 was developed. A fundamental and delicate operation, since the integration of Magento 2 with a management system provides the possibility to keep under control in a single software all orders, payments, invoicing, warehouse management and other special needs quickly, safely and independently.
Especially in the case of Max Sport, integration with the management system was a fundamental step considering the large volumes that it must manage in the physical store, in the online store and in the marketplaces in which it is present.
number of products
average cart value
OMNICHANNEL WEB MARKETING STRATEGY AND REAL-TIME ANALYSIS
The Web Marketing strategy follows the world of retail that never stops, so it is important to plan in advance all the strategies that allow a brand to be present at the most important times of the year: from Black Friday to the Christmas gifts period then move on to the Winter Sales until the new arrivals for the spring/summer 2020 collections.
The most used tools are Google ADS, with particular attention to Google Shopping campaigns, and the advertising functions provided by Facebook, which to date also allow you to reach Instagram, providing highly profiled audience coverage through the Pixel function.
Careful use also of dynamic advertisements that allow us to automatically promote the inventory to people who have shown interest in a series of products.
Newsletters return to being an information tool that is increasingly appreciated and understood by the public, as it is possible to find really interesting and targeted offers. The important thing is not to overdo the number of consignments in order not to be too harassing.
All the activities that take place on the website, from the number of visitors to the conversion cost of the single campaign, etc., can be constantly monitored, almost in real time, through a page created ad-hoc on Google Data Studio.
AN ONLINE STORE MUST BE CONSTANTLY IMPROVED AND CURED
Studying, building and launching an eCommerce is just the beginning.
An eCommerce must be constantly maintained, from the SEO on which particular care and attention must be paid, to the Google ADS campaigns that must be reviewed and improved daily up to the choice to manage the server that to support Magento 2 needs performance and optimization.
Selling online is a fine job based on customer needs, on certain products that must meet the right mix between price and interest, but above all it is necessary to ensure a pre-and post-purchase experience of the highest level.
The development of an eCommerce never stops, it needs continuous improvements that must be justified by the growing volume of business.
DO YOU WANT TO START SELLING ONLINE?
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