Eterno Ivica
PRODUCTS AND SOLUTIONS FOR ARCHITECTURE AND BUILDING
Eterno Ivica is a company that for over 60 years has been working in the field of private, industrial and architectural construction, distinguishing itself for the high degree of quality and innovation in the design and creation of solutions and products totally made in Italy.
Customer since 2013, Eterno Ivica hires us to create a vast digital catalog distributed on 9 highly dedicated and sectorial sites, in addition to the integrated management of all social communication channels.
graphic concept: lessismoreadv
MISSION
The challenge was to help the Paduan company to implement an ad hoc digital strategy that included technological innovation, digitalization and amplification of communication through innovative web marketing procedures.
Thus was born the collaboration with the Less Is More agency, which was concerned with the design and the artistic direction of the project, and thanks also to the technological investments and the foresight of the company owner Gabriele Favero, we achieved amazing results.
9 SITES IN 1
We have adopted the Network site Workup, a solution that allows 9 front-end sites to be aligned to a single database and a single administration interface, optimizing the presence on the web in terms of indexing and visibility in search engines.
In fact each site respects the semantics focusing on the thematic nature of the products sold in it.
ADVANTAGES:
- EASY TO USE: managers can easily access and manage multiple websites with a single user account and profile and can access a particular website or website using the same account.
- CUSTOMIZABLE: the information on a website can be completely isolated from the contents of other sites and can be easily shared with others. Furthermore, the graphical setting can be shared between multiple sites.
- HIGHLY PERFORMING: updates and upgrades can be implemented in more websites in less time.
Furthermore, the admin collects all the estimates and results quickly and easily.
COMMUNICATING WITH THE WORLD HAS NEVER BEEN SO EASY
9 sites in 7 different languages: Italian, English, French, Spanish, Portuguese, Russian and German.
The entire site is supported by an innovative translation system: the marketing manager, once the text of the product or article has been inserted, requires the translation directly from the administration to professionals, who are real and not robots.
Within 24 hours the translation is automatically published in the desired language, respecting all the added formatting.
AN INTELLIGENT ESTIMATE REQUEST SYSTEM
The cornerstone of all Eterno Ivica's web marketing campaign is the intelligent and geo-localized quote request system.
The user who visits the page of a specific product on the site, can request a quote without obligation; the system automatically sorts the request to the local and national area agent, thus speeding up response times and increasing business efficiency in handling requests.
SOME NUMBERS
- Over 1200 products in the catalog
- Over 10,000 pages indexed in the main search engines make this network a reference point in the sector
- In 2018 the yield is 20,000 unique users per month, with more than 100 users registered each month
- Many requests for daily quotations make this network the main communication tool for Eterno Ivica
INTEGRATED SOCIAL COMMUNICATION
The company has recently turned to our agency to further increase the communicative potential on the web through social media.
He asked us to manage all the communication channels, moving day by day, as if we were the shadow of the company.
This is how we promptly created an integrated communication solution that operates on different channels such as Facebook and LinkedIn.
THE RIGHT OPERATION FOR EVERY DAY
Post with attention to the smallest details, from the graphics and texts, to the time of publication and marketing investments, have meant that from the first weeks an increase in interactions with the page could be noticed.
Particular attention was given also to the paid campaigns, designed for the Italian and foreign public in a dedicated manner.
We have gone as far as worrying about updating the followers in real time on the days at the fair or in the special events in which the company participates.
MONTHLY REPORTS AND UPDATED DATA EVERY DAY
All this has been accompanied by an advanced conversion report with data from Facebook Pixel and Google Analytics, accurately calculating the ROI of the campaigns carried out.
The reports generated are then updated monthly and presented to the company personally.
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