Videos are the formats that generate more engagement among the public. Defining a YouTube Marketing strategy can help information seekers find your videos.
WHY ADOPT A YOUTUBE MARKETING STRATEGY?
YouTube is the second most used search engine after Google, with its 30 million visitors a day it is an excellent platform to showcase its activity through its videos.
Placing your videos in the first search results becomes the most effective way to obtain views and engagement on the products / services offered and on the company itself.
HOW TO GET VISUALIZATIONS ON YOUTUBE?
Through SEO interventions on videos uploaded to YouTube it is possible to place your videos in the first search results, obtaining clicks and views.
The title and description are fundamental to the SEO of a video on YouTube. The title is the first thing the user reads and contains the keywords with which the video is found through a search on the social network. The description, on the other hand, tells what a viewer will see and is the most suitable section for any call-to-action that points to your website, your products or other social channels.
USE OF TAGS
Complementary to the title is the use of tags: additional keywords that can be inserted in each video to help viewers find your content. The tags have a minor importance compared to the title and the description but they are details that, if taken into consideration, can make the difference.
Organizing your videos to make them clear and accessible to viewers is a great way to get impressions. Through playlists, cards and subtitles the videos on your channel become recognizable and easy to find.
They are the right tool to categorize videos under the same theme both on your own channel and in YouTube search queries.
When a user finishes watching a specific video, a playlist is useful to propose a video with a theme similar to the one he has already viewed.
Positioned in the upper right corner in specific points of the video, they can be considered as "secondary call-to-action" which, if you click, can send to a link of our choice, a playlist, a specific YouTube channel or a useful survey for discover the tastes or reactions of the public.
Have you uploaded your video but want to reach international customers? There is no problem, with subtitles you can enter multiple languages to make the video understandable to any person who does not speak the language used in the video.
They also come in handy when the video is initially viewed in mute: in fact a written sentence could attract attention and induce you to view the entire video.
Your movie is finished, now what? Now it's time for the end screen: at the end of the video you can add links for the next movie, a specific playlist or to your channel to sign up.
The aim of the end screen is, in a nutshell, to keep the audience as long as possible on your videos and in your YouTube channel.
The coordinated image must also be maintained on a social network like YouTube. Your channel must be customized through profile images, cover images, links to social networks and to the website.
Also the videos become part of the personalization: using the covers (the preview images of a video) you will highlight your contents with respect to those of your competitors. Along with the title, the covers, are the first thing a user sees of your video on YouTube and are a relevant factor in the opening of your movie.
DO YOU WANT TO OPEN A YOUTUBE CHANNEL?
Contattaci e mostraci i video che vorresti caricare sul tuo canale YouTube! Non vediamo l'ora di aiutare in questo progetto.