Quisisana is a thermal hotel and beauty farm where wellness and quality are not “extras”: they are part of the experience. For those seeking true regeneration, with high standards and a distinctive identity.
Quisisana’s strength was clear on-site, but online it didn’t always come through with the same intensity. The challenge wasn’t getting known, but turning interest into concrete action. Between seasonality, different offers, and many stay options, the user could get lost: high interest, but no immediate choice.
The point wasn’t to “run advertising”, but to bring order and continuity: messages not always aligned between ads and website, campaigns to make more readable (priorities, focus, seasons), and the need for solid data to understand what generated real inquiries and what was wasting budget.
We built a 360° digital marketing strategy, combining paid media, content collaboration, and data-driven optimization. A complete mix (Search, Performance Max, remarketing, and supporting formats) with a clear goal: control and performance, without waste.
We managed Quisisana’s online advertising on Meta Ads and Google Ads: on social media we tested different images, copy, and audience segments; on Google we reached users who were already searching for a thermal/spa hotel. We optimized campaigns over time, keeping what generated real inquiries and shifting budget where it performed best.
We worked closely with the internal team and collaborators to produce content consistent with the Quisisana experience and usable across different moments of the funnel. Alignment between creativity and strategy made communication more consistent and improved campaign effectiveness.
We planned the budget month by month based on seasonality and priorities, allocating investment where it performed best. In parallel, we maintained constant tracking and analysis to read KPIs, distinguish what generates real inquiries from what wastes budget, and make fast decisions: more precise optimizations, more profitable campaigns.
A website designed to guide the choice. We designed the Quisisana website to accompany users through rooms, programs, wellness, and treatments, with a clear journey oriented toward booking.
We created a complete mobile catalog to support sales: useful content to present services, treatments, and programs in an organized, easy-to-consult way. The website generates interest; the catalog goes deeper. Together, they make the offer clearer, stronger, and easier to choose.
We supported Quisisana step by step, with continuous and hands-on support across the entire marketing area. We didn’t just manage campaigns: we worked closely with the team, aligning goals and seasonality, testing creatives and messages, and optimizing Meta and Google over time. All of this with budgeting, tracking, and periodic reports for fast decisions and performance always under control.
We’re not asking you to trust us blindly—we’re showing you with facts where this journey took us: here is the tangible proof.
conversion rate
engagement rate
conversion rate
new markets acquired
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