At Continental Terme Hotel, wellness is in the air and reflected in the thermal waters. At the foot of the Euganean Hills, this family-run business, active for over 40 years, offers an experience centered on the search for balance between body and mind: nature, care, and hospitality come together to transform every stay into an authentic and rejuvenating moment.
Continental Terme Hotel was a family-run business with a long history of hospitality and a strong identity linked to thermal wellness and the local area, but its online communication did not fully express this richness. Digital activities were present but not coordinated, and the hotel’s authentic experience did not come through with the same strength in the way it was presented to the public.
The website was somewhat outdated and not very conversion-oriented: complex contact forms and unclear user journeys slowed down direct bookings. Digital communication lacked a clear direction: there was no structured lead collection system or automations to maintain the relationship with guests.
We supported Continental Terme Hotel in building a solid and consistent digital presence, from the website restyling to defining strategies for online campaigns, all the way to creating integrated communication journeys. Every activity was designed to enhance the brand, optimize conversion, and open up new market opportunities.
The website was rethought and redesigned to enhance the thermal experience and support conversion: clear architecture, contact forms integrated with the management system, and dedicated landing pages for campaigns and offers. The design now reflects the hotel’s identity and guides users smoothly toward booking.
We developed digital campaigns on Google Ads and Meta Ads to enter new markets. We ran continuous A/B tests over time: this allowed us to identify the best-performing messages for each audience and optimize advertising investment across different markets.
With Klaviyo, a structured lead collection system was created: forms on the website, dynamic segmentation, and automated welcome flows, follow-ups, and targeted offers. This way, the relationship with the guest continues even after the stay.
Targeted landing pages were created for packages and promotions. The goal was to increase conversion rates: simple, integrated forms made quote requests more immediate.
Monthly monitoring of the website and campaigns, with reports shared with the marketing team. Results analysis drives fast decisions and continuously improves performance.
Alongside these structured services, an ongoing partnership was built, a concrete expression of one of Megiston’s distinctive values: real and consistent client support. This advisory and collaborative approach transformed the project into an evolving, long-term collaboration, where every step was shared, guided, and built together. For Megiston, being a partner means being present, proactive, and practical.
We’re not asking you to trust us blindly, we’re showing you with facts where this journey took us: here is the tangible proof.
conversion rate
engagement rate
conversion rate
new markets acquired
Update your browser to view this website correctly. Update my browser now