In the heart of one of the most iconic destinations in the Alpine arc, Barnes Cortina Dolomites is a distinctive brand, able to tell the story of properties, places, and lifestyle with the same care it reserves for welcoming those in search of something truly unique.
Before becoming Barnes Cortina Dolomites, this reality operated independently under the name Cortina Hospitality. An autonomous identity, with its own distinct character, still far from the language and structure of the international brand that would come later.
Cortina Hospitality was becoming part of a larger international system: it needed to align consistently with the Barnes universe while integrating the website with two separate management systems, so as to properly channel inquiries, contacts, and opportunities.
We worked to support this evolution with balance, building a digital presence capable of reflecting the new positioning without losing authenticity. The project brought together visual identity, brand consistency, and technical integration, turning the website into a stronger, more organized tool ready to support Barnes Cortina’s new phase.
We started from the Barnes Group brand guidelines to redesign the website and bring it into a visual language consistent with that of the international network. The goal was to clearly mark the change in identity while preserving elegance, recognizability, and continuity in the user’s perceived experience.
We integrated the website with Apimo and Avantio, the client’s two management systems: it was structured so that it could communicate correctly with both, directing requests into the right flow and making contact collection clearer, more automated, and more effective.
We supported Barnes Cortina through a delicate transition, transforming brand needs and technical requirements into a concrete, consistent, tailor-made solution. For us, supporting a client means being there at every stage of the project: interpreting change, bringing order to complexity, and building digital tools that can evolve together with the brand over time.
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