USER INTERFACE EXPERIENCE
The type of design that is not seen yet it is part of a strategy that leads to a solution.
THINK, CREATE, IMPRESS
The web experience has now become a critical aspect to attract users' attention, and in today's changing and complex landscape, being able to impress a user is increasingly challenging.
User Experience Design is the branch of web design that aims at improving the usability of a web page, the intuitiveness, interaction and its ease of use, with the final goal of optimizing the user experience.
It is also the set of perceptions and emotions that a person experiences in relating to a website or a product.
The other key aspect of web design: User Interface deals with the visual and interactive part of a web product, translating the strategy into attractive and intuitive layouts to capture the attention of users and leaves them with positive feedbacks.
Visual and multisensory communication plays a primary role in this field: therefore knowledge of graphic design, brand design, and front-end development is required to achieve positive outcomes.
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