USER INTERFACE EXPERIENCE
The type of design that is not seen yet it is part of a strategy that leads to a solution.
THINK, CREATE, IMPRESS
The web experience has now become a critical aspect to attract users' attention, and in today's changing and complex landscape, being able to impress a user is increasingly challenging.
UX
User Experience
User Experience Design is the branch of web design that aims at improving the usability of a web page, the intuitiveness, interaction and its ease of use, with the final goal of optimizing the user experience.
It is also the set of perceptions and emotions that a person experiences in relating to a website or a product.
UI
User Interface
The other key aspect of web design: User Interface deals with the visual and interactive part of a web product, translating the strategy into attractive and intuitive layouts to capture the attention of users and leaves them with positive feedbacks.
Visual and multisensory communication plays a primary role in this field: therefore knowledge of graphic design, brand design, and front-end development is required to achieve positive outcomes.
CREATIVELY STRATEGIC, STRATEGICALLY CREATIVE
In order to create a website that is strong both in terms of usability and visual interface, it is necessary to implement concepts that range from design, marketing, and project management, to sociology, psychology, and cognitive sciences.
Our decadal experience taught us how to effectively identify the right combination of colors and shapes to create attractive content that guarantees high and smooth usability, combining design, creativity, and technology.
WE DEAL WITH:
- Field research
- Interactions design
- Implementation of user tests
- Information architecture
- Usability
- Study of interface layouts
- Interface design
- Prototyping
- Visual design
- Copywriting
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