ECOMMERCE DEVELOPMENT

The natural evolution of the "Il Veneto Imbruttito" project was to add an e-commerce section to the official website, where it offered various types of products, such as t-shirts, sweatshirts and accessories, linked to the theme of the Veneto region.

Each product was created with the community following the ugly Veneto on social media, which is particularly fond of the typical Venetian terminology, in fact, by analyzing the best discussion trends, the products were born accordingly.

The shop was created on a Wordpress basis with the use of the WooCommerce plugin, a flexible and open-source eCommerce solution. The first step involved the selection of a template that was customized to reflect the image of Veneto Imbruttito, the second step involved optimizing to make the site fast and secure both in navigation and in payments.

SOCIAL MEDIA MARKETING DESPITE THE ORGANIC FLOW

The ugly Venetian enjoys a natural reach in terms of views and people reached very high compared to the average, despite this, part of the promotion of the shop is through the paid insertion tools of Facebook and Instagram in a social media marketing strategy that exploits mainly the carousel format for the Facebook feed and the story format for Instagram.

The ads are able to hit the best audience through the Pixel function of Facebook, a tool for collecting statistical data that allows you to measure the effectiveness of advertising by understanding the actions that people perform on the website, which has indicated that the target is not exclusively Veneto.

Furthermore, to entice new customers, discount coupons are generated, which are offered at certain key moments in the purchasing process, in order to generate interest in trying to buy a product based on a special price.

In the coming months we will work on the automation of marketing tools, such as automatic communications in the case of abandoned carts and chatbots.

VIEW THE SHOP