Eterno Ivica is an Italian company operating in the construction sector at an international level. The production of its products is very wide: from raised flooring supports, to soundproofing, ventilation and water drainage items up to design products for sound absorption.
WHY OPEN AN INSTAGRAM PROFILE?
With over 800 million active users worldwide, Instagram is an excellent platform to showcase its products and services.
For companies, an Instagram strategy thus becomes an excellent showcase, and Eterno Ivica took the opportunity to open a company profile with which to show the peculiarities of its product lines, to intercept its customers interested in construction, design and architecture in general.
Another point in favor of the social network is its users, on Instagram in fact there is still a prevalence of involvement and visualization of organic content (ie not intercepted by paid advertisements) making every follower authentic and truly interested in the products shown by Eterno Ivica.
To define the characteristics of the project we have prototyped the Instagram feed to get a clear view of the publications we are going to make
HOW TO CREATE AN EFFECTIVE INSTAGRAM STRATEGY?
A traditional editorial plan, with a series of posts published with a predetermined frequency, would not have made clear the wide range of Eterno Ivica products, and could have led to the creation of a monotonous and often repetitive profile.
Our strategy was to create a profile feed divided according to the company's product lines where, in each section of the feed, all the brand's products are present where the user is invited to discover them through carousels, creating a profile incredibly interactive.
The Instagram strategy was designed in function of a product catalog that can always be consulted over time, able to make clear how the products of Eterno Ivica are actually used in construction.
THE RESULTS ACHIEVED
The Instagram profile was launched in February 2019 with the publication of the first of four projects planned during the year, corresponding to the related product lines of Eterno Ivica. Our strategy has produced over half a million views which then generated a flow of people interested in the content and deepened it, continuing on the corporate website of Eterno Ivica. The target coming from Instagram, in fact, quickly overcame the traffic generated by the other social channels, positioning itself in the first positions and bringing with it an audience interested in the products offered by the company.
The profile has seen a constant growth in terms of Follower, which, turned out to be perfectly in target and interested in the solutions proposed by the company.
Completing our Instagram strategy was the constant publication of stories that showed other sides of the company, such as the events or fairs in which it participated, as well as re-proposing their product lines in a simpler and usable mainly in format video.
DO YOU WANT TO OPEN AN INSTAGRAM PROFILE?
Write to us and tell us about the project you have in mind, we can help you create your ideal profile.